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Business Week Magazine

 

Art and Technology, Bridges to a New World Order

Address by John M. Eger to the Fifth Triennial International Conference on "The Arts in Higher Education", Madrid, Spain, November 4, 1993.

Truly we are living in the midst of a revolution in communications.  Today -- thanks to a vast network of satellites orbiting at 22,000 miles in space, underseas fiber optic cables, wired and wireless networks, cellular phones, palmtop and laptop wireless computers -- there is almost nothing of importance that happens anywhere that isn't reported instantly around the world.

The global village Marshall McLuhan first talked about is here.  It's not the world community he envisioned perhaps; but nonetheless a new mosaic is taking place and some very definite trends are becoming clear.

First, there is a major realignment of power taking place in the world.  No government, no matter how popular or dictatorial, can set its nation's public policy agenda.  No, it is world public opinion that does that.

As Charles Wick, Ronald Reagan's Director of USIA once pointed out:  "How else could a dock worker in Poland, not a General, create that great force for change, Solidarity?  How else could an ordinary housewife aspire to the dreams of her country and rise to be President of the Philippines?  How could a black woman say no to the ravages of apartheid, and the world stop and listen?"

A major redefinition of wealth is also taking place.  Walter Wriston, former Chairman of Citibank, likes to point out what happened when Great Britain entered into an agreement with the People's Republic of China for control of Hong Kong.  Trading screens began to light up all over the world and the traders began to trade.  Their trades -- like a global plebiscite -- reflected world public opinion that it wasn't a good treaty.  Overnight, billions of dollars left Hong Kong.  Information, Wriston believes, has replaced gold as the new monetary standard.  In the post-industrial information age it is information or knowledge that is the new wealth.

The good news is that in modern day parlance, our universities stand at the center of this information or knowledge revolution.  Indeed, we are the engines, the knowledge factories of the new post-industrial society.  The bad news is that education hasn't changed much since the 13th century.  Students are still herded into classrooms, professors stand in the middle of the room delivering education mouth-to-ear.  It isn't long before the students start losing interest, usually after about the first ten minutes.  We know their interest -- and "learning efficiency" as James Dezell of IBM who is here with us today puts it -- goes up when we show a picture or provide audio-visual stimulation.  We know too that learning efficiency goes off the chart when the student asks a question or begins to interact.

One thing that has changed -- but not necessarily for the good -- is the curriculum.  Ernest Boyer, former Secretary of Education, observed that Albert Einstein believed "all religion, all art and all science are branches of the same tree."  But it is distressing, Boyer said, children never see these connections anymore.  Despite the hard facts, as the New York Times put it, "that contemporary knowledge crosses traditional boundaries and that the traditional model of a structured university is no longer relevant," college catalogs continue to bulge at the seams, creating a labyrinth, an almost incoherent barrier, for our students to penetrate.

I am concerned about the outmoded way in which information is delivered.  I am concerned too about the educational menu which seems to have added courses at will, rarely eliminating the distinctions between those traditional boundaries.  But what concerns me most -- what I wish to discuss with you today -- is an attitude toward the arts; an attitude that has pervaded education.  An attitude that says arts are a frill.  An attitude which if left unchecked and unchallenged may well spell the continued decline of our systems of education, posing a major threat to the development of a global civilization to match the world community already in the making.

The attitude that I refer to is simply that the arts are non-essential.  Recently, a study by the Lila Wallace-Reader's Digest Fund found that while eight out of ten Americans -- and from what we have learned, this is not a uniquely American problem -- felt that arts were life-enriching; only half as many said the arts had much to do with their daily lives.  This attitude pervades the thinking in all our schools.  It pervades our universities as well.  Thus when budgets are cut, and increasingly they are, the arts are often the first to go.

It is not surprising that modern education is so logical, left-brained and wrong.  For until recently, there is very little evidence between the arts, and success and survival in the post-industrial information society and economy.  But the evidence is beginning to mount.

Less than five years ago, Robert Root-Bernstein, a MacArthur prize winner and biochemist, completed a study of 150 biographies of eminent scientists from Pasteur to Albert Einstein.  His findings were startling to those educators calling for more emphasis on the sciences.  For he found that" almost all the great scientists and inventors were also poets, artists, musicians or writers."  Did you know, for example, that Galileo was a poet and a literary critic, that Einstein had a passion for the violin, or that the father of telecommunications and inventor of the telegraph, Samuel Morse, was a portrait painter?

More recently, a team of U.C. Irvine researchers from the Center for Neuro-Biology of Learning and Memory completed a nine month study of three year old children in two Southern California childcare centers which demonstrated that early training in music, singing, and performing musical instruments stimulates the brain in preschool children and significantly enhances learning.  U.C. Irvine expanded its experiment to college students.  The study suggested that listening to ten minutes of Mozart's piano music immediately before taking an intelligence test significantly improved the students' performance.  Their findings, which were reported in the British Science Journal Nature two weeks ago, revealed that the students' test scores were a mean of eight to ten points higher with Mozart than they were when the students had listened to pre-recorded relaxation messages.

Some practical applications are also popping up throughout the nation.  For example, in the poorest congressional district in the nation -- in the South Bronx of New York -- where only one in four children graduate, a little school called Saint Augustine can now boast that 95 percent of its students read at or above grade level and 95 percent meet New York state academic standards.  All this, although its student population is 100 percent minority and many of the children come from single parent families, plagued by AIDS, substance abuse, crime and violence.  The secret of Saint Augustine's success?  It is the arts.  It has built its entire curriculum around music, dance, visual arts and creative writing.  Even its science classes use the arts to illustrate research and lab experiments, and history comes alive through re-creation of events using authentic costumes and period music.

The National Endowment of the Arts is also committed to the idea that art education needs to be put at the center of its curriculum.  Through a $250,000 grant to the Westchester Arts Council, a program called Arts Excel, is in development.  Following three days of workshops at Manhattanville College in Purchase, New York, 200 teachers and school administrators are learning how the arts can be used to teach history, science and math and beginning the process of developing a new art-infused curriculum.  Sixty-five individual artists and twenty-one local art organizations are providing their expertise too, to launch the program throughout Westchester county schools.

The Edison Project, launched last year by Whittle Communications, and headed by former Yale President Benno Schmidt, Jr., proposes a total reformation with technology at the center of the Edison design.  Students in this new school will all have a personal computer and telecommunications networks linking teachers, students, administrators and parents, including new large screen electronic blackboards and interactive touch-sensitive globes that will be used to teach Great Performances, lives, works, ideas and problems inspired by the "Great Books" curriculum of educator Mortimer Adler.  All students will study algebra by the eighth grade, progressing to calculus by the twelfth.  Foreign language begins in Kindergarten, with competency in Spanish and English expected by the end of the fifth grade when students should also be able to read music, sing and play a musical instrument.

I'm sure most of you are not surprised by these developments.  You already know the value of arts in education.  You may already know that there is a distinct neurological link between the right and left brain, between art and physics, music to math, and the importance of whole-brain thinking in the post-industrial information age.  Yet today the arts are still seen as a frill, while only math and science are urged on our young to our peril.


My message to you is a simple one: unless we awaken to the potential for a

renaissance in education with arts as a core component of learning; unless we

restructure education and rethink the importance of arts and the role of technology to

enhance art appreciation, extend art education, and reform education through the arts,

we will not develop the skill base we so desperately need, not only for the new

knowledge-sensitive jobs and a renewed quality of life, but to liberate the human mind

to its fullest potential in the next millennium.


In closing, I would like to leave you with you an observation of Isaac Asimov, the prolific physicist and author of over 500 books of science fiction who understood the force of technology and the urgency for human intervention.  He wrote in his book Homo Obsoletus, "It is only the accident of the briefness of our lives in relation to the speed of revolutionary change, that makes the pattern of life seem static now; and it is the folly of self love which leaves us satisfied with that." 

Thank you.